Advertising Policy

Emailbidding has developed an email marketing advertising platform, and its own algorithm which has the main goal to optimize email sending and maximize results in the email marketing channel; Emailbidding’s technology determines the top performing micro-segments, sending the right campaign to the right subscriber and avoiding sending duplicate messages to the same subscriber.

The success of Emailbidding depends directly on the ability to satisfy all parts, including Advertisers, Publishers (companies that own databases with information of their users emails collected in opt-in compliance with applicable law) and subscribers (users contained in the Publishers databases that gave at the time of registration, the consent order to receive advertising campaigns). With this intention, Emailbidding defined a set of principles that aim to safeguard the best interests of all parties:

- We believe that Email Marketing Advertising should create a positive experience for users. We develop a system with the ultimate goal of delivering the right message to the most receptive user, aiming to increase campaigns performance and enlarging subscribers' lifecycle.

- The security of Advertisers, Publishers and Subscribers is a cornerstone of Emailbidding. A trustful relationship must be built between Advertisers, Emailbidding, Publishers and other external parties. Advertisers must adhere to industry standards and Emailbidding rules, regarding advertising material. The widespread advertising must be accurate and truthful. The information provided by advertisers in their email marketing campaigns must be credible and true in compliance with all applicable laws.

- The widespread publicity should be clear and transparent, easily identifying which service is being advertised. The violation of applicable law is the (solo) responsibility of the Advertiser.

- On the other hand, in order to be eligible as an Emailbidding Publisher; the Publisher’s data collection must be made through the “opt-in” method and subscribers shall grant explicit consent to receive third party advertising campaigns. Databases must be in complete accordance with the applicable legislation, in accordance with GDPR and other national laws, in each case (International, European and National laws), thus ensuring that subscribers are protected from potential damage associated with the activity of email marketing, such as phishing, virus, trojans, scams or other types of badware.

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General Terms of Service

Wondeotec Unipessoal, Lda is the owner and manager of the advertising platform named “Emailbidding” has registered office in Rua Alfredo Allen No. 455/461 4200-135 Porto, Portugal. By using the Emailbidding platform the Advertiser is accepting the following terms. Please read them carefully.

By using the Emailbidding platform, you agree to the terms and conditions, advertising policies and terms of use.

Emailbidding is designed to be used via the web interface available and the public API. The use of Emailbidding must always be made through these interfaces and according to provided instructions at the platform. Emailbidding cannot be used by any other methods other than the web interface and the public API. Any violation of this principle will suffice to cancel your account and take legal action. Using Emailbidding grants no ownership over the intellectual rights or the content accessed, as described in the advertising policy. Emailbidding may examine advertising campaigns and determine whether the campaigns violate industry rules, Emailbidding policy or other rules.

Using Emailbidding requires the Advertisers acceptance of communication from Emailbidding for alerts, notifications or other messages as presenting new features or services.

Emailbidding monitors and records traffic generated in the campaigns in accordance with the service provided by Emailbidding.

Emailbidding shall have the right to reference and refer to its relationship with Advertisers for marketing and promotional purposes.

Using your Emailbidding account
If you suspect your access keys to your account have been violated, please report immediately the event to the Emailbidding team in order to take necessary actions to ensure the security of your account.

Managing campaigns
Emailbidding Advertiser’s can create email marketing campaigns, defining an action schedule and budget;

- Define the target audience (Country, Gender, Age, Region/City);

- Based on the Bid Advisor tool, Advertisers will define a Bid Type, which can be CPM, CPC or CPO; and a Bid amount for each thousand of emails sent (in the CPM model) or for each unique click generated (in the CPC model). When running a CPC campaign only unique clicks (tracked single clicks within 1 hour, in one campaign) are considered for payment.

- Define email kit creativity, including Sender, Subject, email body and plain text version;

- Define the marketing pressure of the campaign, meaning the elapsed time for to receive subscribers receives a repeat email with the campaign;

- More advanced options are available such as Google Analytics Integration, Open Pixel Tracking, Conversion Tracking and also Suppression List (which allows you to define a set of emails you don’t want the campaign to reach).

Your campaign may be approved or rejected by the Emailbidding campaign validation process. Whenever a campaign is rejected, the Advertiser, immediate communication takes place to inform the Advertiser of issues to be addressed and solutions are proposed whenever possible.

After a campaign is approved, a first sample of emails is sent to generate statistics about the subscriber profile. Depending on its performance, the system and the bidding algorithm will define which subscribers will receive the next sending, always respecting the campaign’s targeting and definition. Advertiser’s can pause or stop a campaign at any time.

Bidding system
The potential audience an Advertiser may reach is calculated according to the following parameters: Bid Value, Campaign Category, Country and Selected Target, and will be presented in the Bid Advisor tool. After the first campaign day, the available audience will be redefined, based on the campaign performance in comparison with other campaigns running in the same category and the selected bid value. The combination of a better performing campaign with a higher bid value will guarantee more audience for that specific campaign.

Statistics and results
After a campaign is activated, statistics will appear in your dashboard. On the menu bar Advertiser’s may find statistics for each campaign within the chosen timeframe. The available metrics include: Campaign Opens, Clicks and Spend.

Account, billing and payment
In order to submit a campaign, the Advertiser must fill in billing and contact information. It is mandatory that billing information, such as Company Name, Address and VAT, are submitted according to the company’s legal and financial standards. The Advertisers must ensure that the information provided to Emailbidding is true and accurate, and is committed to immediately update, if any changes on the company or billing information occurs.

The Advertiser will pay for each thousand of emails sent (in the CPM model) and for each unique click generated (in the CPC model), by the Emailbidding Advertising Platform.

Due to the nature of email marketing campaigns, (depending on the recipient behavior, one email might be sent in one month and only opened and clicked in the following month) the amount of clicks invoiced are related to the clicks generated in that specific month. Once the campaigns defined time frame ends, all further clicks generated within the next 30 will also be invoiced.

Invoices issued by Emailbidding will be sent by email to the Advertiser. When post-payment is agreed, invoices will be issued in the first days of the following month. Campaigns may be temporarily suspended if payment is not received within the aforementioned terms, such as within the due date defined by Emailbidding, and made exclusively through wire transfer to the bank account displayed on the invoice. Any due payment shall be deemed valid and effective only if made through wire transfer, as any other method is not acceptable.

All values presented in the platform do not include VAT tax.

Guarantees
Emailbidding will always try to improve its platform with new features and improvements in operating speed. Due to these actions, the platform may be unavailable for certain periods of time. We aim to reduce the duration of such occurrences and minimize the impact they may have for users.

Emailbidding, or its distributors, do not make any assumptions about the level of functionality, reliability or availability of the service. The Advertising Platform is provided "as is".

Emailbidding shall not be liable for any loss of revenue, profits, data, financial loss or legal action or direct or indirect fines.

Changing conditions
About Terms of Use and advertising policies:

Emailbidding may modify or add conditions of use at any time. The users should regularly review the terms in the platform. Whenever significant changes occur, Emailbidding will notify Advertisers by email, about the update on the terms and conditions. If you disagree with the changes of the terms, you should stop using the platform immediately, and report to your Account Manager.

Account Closure
The Advertiser may suspend the use of the platform at any time, without prior notice. The effects will count 24 hours after the confirmation. This process should be done through "normal " means of communication. Ex: email/telephone. The effects of suspension apply to the advertising activity (sending emails) after the deadline indicated above. Therefore, any subsequent actions that happened after the suspension confirmation, but related with advertising actions performed prior to the suspension, will be counted for the purposes of billing.

In case of fraud or misuse of the platform the account will be suspended until regular activity takes place. If proven that there was fraud or misuse of the platform the account will be permanently closed, however any subsequent actions that happened during the temporary suspension or after the definitive closure will be counted for the purposes of billing.

GDPR Compliance
Emailbidding is committed to complying with the legal requirements of the General Data Protection Regulation (GDPR), REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27th of April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and other applicable legislation.

The databases to which the campaign will be sent are owned by Publishers who have collected data through the “opt-in” method, whereby subscribers grant explicit consent to receive third party advertising campaigns from the secured express consent of the person holding the email address to receive commercial communications.

Emailbidding is committed to adopting best practices that allow it to choose databases that offer the best guarantees of compliance.

Emailbidding has strict processes to verify that Publishers comply with GDPR and applicable Data Protection regulation and adhere to business practices determined by Emailbidding, based on Industry practices and Emailbidding principles. Publishers approved and registered on Emailbidding are bound by legal agreement to comply with GDPR and applicable Data Protection regulation and continue to operate within agreed business practices.

The Advertiser warrants that it is aware of GDPR and that it acts in accordance with the legal requirements. The Advertiser ensures that it is compliant and will always fulfill the GDPR and Data Protection requirements. The Advertiser declares that it will formally and immediately inform Emailbidding of any non compliance, and that it will adopt all the legal requirements to solve the issue. Also, the Advertiser declares that it will assist in providing the exercise of all rights under the GDPR, such as (but not limited to) providing subject access and allowing data subjects to exercise their rights or the immediate notification of personal data breaches. Both parties shall act in good faith and mutually cooperate to comply with all duties and solve any occurance.

If the Advertiser fails to meet any of these obligations, or acts outside or against this Agreement, then it may be liable to pay damages in legal proceedings, or be subject to fines or other penalties or corrective measures.

Case of dispute
For any case of dispute, Advertisers agree to settle any/all dispute(s) under this agreement via Tribunal Judicial do Porto in Porto city, Portugal.